Thursday, April 10, 2014


PRODUCT PROFILE: Da Secret Sauce Hawaiian Chili Pepper Water

An interview with Da Secret Sauce Owner/Operator and Former Professional Bodyboarder Rex Moribe.

How long have you been bodyboarding?
REX:  Since I was 13.  So, that would make it 20 years.

What are some of your most memorable moments as a professional bodyboarder?
REX:  Honestly, it was surfing Off The Wall when I was around 18/19.  Anyone who surfed that place around 1998-99 might remember me.  Back then, it was run by bodyboarders.  Respect was much more intact and in place, and being from another island I knew or assumed where I stood in the pecking order.  I would catch literally every wave that all the other pros would pass up, which would mean most of the first set and every closeout.  If you watch those old VHS videos you would see me literally take a bottom turn straight back up to hit the lip.  It wasn't because I was trying to be cool, those were the only waves I could catch without hassle.  However, this type of crazy surfing got me recognized really quick.  When all the pros would paddle over these sets knowing it would close out, I would turn and go, and the looks I got from top pros were kind of priceless.  It was a two-fold reaction of, "This guy is DUMB," and "What is this guy thinking?" but when they started seeing me hit the lip on these closeouts they immediately knew I wasn't just some randon nut.

Rex Moribe still likes to charge the closeouts!  Photo: Clark Little
  Then, one day, I remember a certain someone who finally said, "What are you doing?"  I simply said, "Those are the waves I can catch and, honestly, I don't mind.  I'm still having fun."  I never wanted to try and paddle around any of my heroes I would read about in the magazines.  This certain person then kind of put me under his wing, paddled me out, and would hand me off the best sets and then would later say, "If they don't speak English, drop in.  They give you shit, send them to me."  This is when I was barely a hundred pounds and probably looked 14, but I assure you I was 18.  Those words, and the feeling of being protected, meant the world to me.  It meant I had walked through the cave of fire, was able to snatch the rock from the master's hand, got the girl at the end of the movie, whatever you think the metaphoric stage of reaching where you want to be...that's where I was.

Rex's GoPro POV from the same wave pictured above.
  Now that I look back at that memory, the more I appreciate what I did and how I did it.  Most kids rip these days.  Most people can use social media to, somewhat, build a rep.  Back then, you had to surf your heart out, and not with the best waves, in order to climb the pecking order.  I can say I did it, and paid the price of many many poundings in closeouts and the paddle back out which I think is the worst.  If anyone caught the first set at Off The Wall to only turn around and fight the way back out to the line-up, you know what I'm talking about.  This type of attitude has followed me throughout my life, either being respectful to a crappy boss to finding the pecking order in the food/manufacturing industry.  We all start from the bottom.  It's how you climb yourself to the top, and always doing it in a respectful way.

When did you come up with the idea to start Da Secret Sauce?
REX:   2007.  I had the idea years before but never knew where to start or how to begin.

Where did you get Da Secret Sauce recipe?
REX:  It's a family recipe.

Where can people purchase Da Secret Sauce?
REX:  Kauai, Oahu, and Big Island there are "mom & pop" shops you can find the sauce.  You can find it on our website, as well, in the online store.

Yosio Koji, Rex Moribe, Rita Moribe, and Ingrid Cseh promoting Da Secret Sauce.  Photo: Josh Wills.
What are your future plans for Da Secret Sauce?
REX:  What I've learned after nearly three years of doing this hot sauce company is that you can't force it to grow as fast as you think you should.  Not to be be cliche, but I have heard a million and a half  "No"s for every "Yes" I get.  It's like surfing the closeouts, and letting go of my ego to strive forward. With that kind of attitude, I was able to infiltrate almost every Hawaiian media outlet; TV news, radio, newspapers, magazines, and blogs.  Right now, there is a book, 'Small Brand America III, Special Hawaii Edition' that was just released.  You can find it here:
  With that said, I continue to find my way in the food industry which, I could honestly say, makes my bodyboarding career look like child's play.  My future is having it in every store but, I know realistically, that's not going to happen overnight.  Currently, I have been in contact with the UH Agriculture Research Science Team, which has been studying the Hawaiian Peppers since 2007.  They are working on a study that could, potentially, make the peppers another staple product like the pineapple, macadamia nuts, and coffee.  From what I hear, they are well on their way and, when that happens, guess who will be on the front lines?  From the bottom to the top, we all have an origins story like every superhero.  Start yours today!

Thanks for your time, Rex, and good luck with the future of Da Secret Sauce...YEEEWWW!!!

Da Secret Sauce Hawaiian Chili Pepper Water...Bodyboarding 101 tested, Bodyboarding 101 approved!!!

Wednesday, April 9, 2014



  HONOLULU, HAWAII-  The bodyboarding community is in mourning this week after learning about the unexpected passing of bodyboarding legend Ron McAdams at the age of 49 from a heart attack.

Maui and Ron McAdams
  On April 7th, Ron's son, Maui McAdams, announced this sad news on his father's Facebook page:
"It's with a heavy heart that I say goodbye to my amazing father Ron McAdams.  We received unexpected news last night that he had passed away from a heart attack.  It deeply saddens me that he was taken from us so early but find comfort that he is in a better place.  He was a loving father, brother, son, and friend.  He leaves behind his parents Richard McAdams and Helen Stone, his brother Rod Mcadams and sister Sandy Gaian, as well as many other family and friends.  He always found peace in the ocean.  as such, a paddle out memorial service is being planned."

  As news of Ron's passing spread through the bodyboarding world, many people took to Ron's Facebook page to post photos, share stories, and leave messages of condolences.

  Maui McAdams followed up with this message:
"Thanks to everyone for their kind words and heartfelt stories.  It's amazing to see how many lives he's touched.  We are still trying to get everything organized.  At this time, it sounds like we are hopefully going to have the paddle out service in several weeks or so in Oahu.  I will let you know when we get the details sorted out.  I am hoping to fly back to San Diego with some of my father's ashes and hold a paddle out service in San Diego as well."

For more information and updates, as well as to leave your best wishes, please be sure to visit:
Ron McAdams on Facebook

Tuesday, April 1, 2014

PRODUCT PROFILE: The Morey & Churchill Ltd. Collection from Pacific Pyramid Apparel

PRODUCT PROFILE: The Morey/ Churchill Ltd. Collection from Pacific Pyramid Apparel

Pacific Pyramid apparel Company from Los Angeles, CA.
  Pacific Pyramid is a Los Angeles-based surf/ skate/ lifestyle apparel company, founded to unify the action sports industry as well as the world itself.
  The name Pacific Pyramid is derived from one of earth's most exotic and exclusive destinations, Ball's Pyramid, an ancient volcanic remnant that stands a boastful and astounding 1,843 ft., making it the tallest volcanic seastack in the world.  Seven miles from the closest land mass, Ball's Pyramid stands alone in the Pacific Ocean and remains one of the Earth's most wondrous sights.  Like this solitary Island, it is Pacific Pyramid's primary goal to stand alone as one of the Earth's premiere clothing brands.  With a team of entrepeneurs, athletes, and veteran designers manning the helm, Pacific Pyramid will bring a new way of inspiring the world through designs and positivity.

Pacific Pyramid will donate a portion of proceeds to the charity or cause on which our limited collection is based.

  Our first organization is the APB (Association of Professional Bodyboarders) World Tour.  We have been granted the exclusive rights to use Morey and Churchill for our limited collection in a means to give back to the bodyboard community.

  We are not just a bodyboard brand and will not always do bodyboard inspired designs, but we will know our roots and continuously give back to the sport along with many others.

-Jared Brown, Pacific Pyramid Apparel Company

  The Morey & Churchill limited collection, as well as the Pacific Pyramid website, launch on Monday, 7 April 2014.

For more information and updates, please be sure to visit:

Pacific Pyramid on Facebook

A portion of the proceeds from the Morey & Churchill limited collection by Pacific Pyramid Apparel Company will go to support the APB World Tour.